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Aaron Johnson
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Transworld Business Advisors of Northeast Wisconsin

www.tworld.com/locations/wisconsin/northeast-wisconsin

Oshkosh, Wisconsin

We are a locally owned business brokerage and advisory firm serving Northeast Wisconsin, focused on helping small to lower-middle-market business owners successfully exit or acquire a business. Our firm specializes in privately held companies with revenues ranging from main-street businesses to more complex owner-operated and management-run enterprises.

What differentiates us is our practical, owner-centric approach. We combine deep transactional experience with real-world operating and financial expertise, allowing us to guide clients through valuation, preparation, marketing, negotiation, and closing with clarity and discipline. We understand the challenges business owners face because we have built, operated, and advised businesses ourselves.

For sellers, we focus on confidentiality, realistic pricing, and maximizing value through proper positioning and buyer qualification. For buyers, we provide disciplined deal screening, financial analysis, and guidance throughout the acquisition process to ensure informed decisions and smooth closings.

Our mission is to serve as a trusted advisor to the local business community by creating successful transitions, preserving legacies, and helping entrepreneurs take their next step with confidence.
Services Offered
• Business valuations and pricing analysis
• Confidential business sales and exit planning
• Buyer representation and acquisition advisory
• Deal structuring and negotiation support
• Marketing and buyer screening
• Financial analysis and due diligence coordination
• Transaction management through closing
• Franchise resale and acquisition advisory
About

Aaron Johnson is the Principal Business Intermediary for Transworld Business Advisors of Northeast Wisconsin. He works closely with business owners to confidentially sell, acquire, and transition privately held companies, with a strong focus on practical execution and long-term outcomes.

Aaron is an experienced entrepreneur and president of a holding company with operating businesses in manufacturing, commercial real estate, and business brokerage. His background as an owner-operator gives him a clear understanding of financial performance, operations, and the realities business owners face when preparing for a sale or acquisition.

Known for his disciplined, relationship-driven approach, Aaron helps clients navigate valuation, deal structure, and negotiations with clarity and discretion. He serves clients throughout Northeast Wisconsin, providing trusted guidance at every stage of the transaction process.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Manufacturing
  • Restaurants & Food
  • Service Businesses
  • Real Estate Sales
  • Sales of Family or Partner Owned Businesses
  • Valuation Services
Areas Served
Languages

English

Links
Licensed In
Wisconsin
114826 - 94
Affiliations
  • • Transworld Business Advisors • International Business Brokers Association (IBBA) • State of Wisconsin – Licensed Business Broker / Real Estate Professional • Continuing education in business valuation, mergers & acquisitions, and transaction advisory
Agents
Profile Photo

Brant Schroeder

Serving: Outagamie County, WI

Brant Schroeder is a Wisconsin business broker and real estate professional with experience helping business owners confidentially market and sell their businesses. As part of Transworld Business Advisors and Keller Williams Fox Cities, Brant works...

My Listings For Sale

Established Businesses For Sale

Turnkey Restaurant and Bakery with Owned Real Estate, Central WI

Adams County, WI

Established retail restaurant and bakery located on Main Street in a central Wisconsin community, offered as a complete package that includes the commercial real estate, all furniture, fixtures, and equipment, and inventory at cost. The business has...

 $369,000

 

Established Residential Cleaning Business with Loyal Client Base

Outagamie County, WI

Well-established residential cleaning business serving the Fox Valley area with a strong reputation for quality service and reliability. The business offers recurring home cleaning services with an established customer base and consistent repeat...

 $75,000

 

Established Catering Company Specializing in Corporate & Memorial

Winnebago County, WI

This well-established, full-service catering business has built a loyal client base serving corporate events and memorial gatherings throughout the Northeast Wisconsin region. With consistent revenue and margins, the company benefits from steady...

 $350,000

SBA LOAN ELIGIBLE

 

Trading Cards and Collectible Shop - Seller Financing

Fond du Lac County, WI

Established trading card retailer specializing in Pokemon, Magic: The Gathering, and sports cards, with revenue driven primarily by singles and sealed product sales. The shop holds active distributor accounts with allocation access on high-demand...

 $80,000

 

Gourmet Popcorn and Candy Shop with Event Sales, SW Wisconsin

Grant County, WI

Established specialty retailer in Southwest Wisconsin offering gourmet popcorn, bulk candies, and licensed and themed popcorn tins. The business operates from a leased 800 sq ft Main Street storefront and supplements in-store sales with an active...

 $45,000

 

Patent-Protected E-Commerce Brand | Niche Athletic Product

Wisconsin

Direct-to-consumer e-commerce product through Shopify and Amazon. The product is protected by a U.S. design patent, providing differentiation in a competitive category. Operations are straightforward and largely outsourced. Manufacturing is handled...

 $685,000

 

Full-Service Metal Fabricator | Real Estate Available

Winnebago County, WI

Established Wisconsin-based custom metal fabrication business specializing in large-scale, complex projects that exceed the capacity and capability of typical job shops. The company serves [industrial / commercial / construction / agricultural /...

 $650,000

 

Hardscape & Landscape Design Firm w/ Real Estate, NE WI

Winnebago County, WI

This well-established Northeast Wisconsin landscape firm has built a strong regional reputation as a specialty design and installation contractor, with a focus on high-margin hardscape work rather than commodity lawn maintenance. Core services...

 $575,000

SBA LOAN ELIGIBLE

 

Established Accessibility & Mobility Business -Essential Services

Outagamie County, WI

This established mobility and accessibility equipment business specializes in the sale, installation, and service of stairlifts, wheelchair ramps, platform lifts, and other home accessibility solutions. The company primarily serves residential...

 $355,000

SBA LOAN ELIGIBLE

 

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