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Alice Rubenfield

Helping Family-Owned Businesses Sell for Maximum Value in New York & Beyond

Company
Fifth Avenue Brokerage

New York, New York

Fifth Avenue Brokerage specializes in the sale of family-owned businesses, ensuring smooth transitions for sellers while maximizing their return on investment. Based in New York, we work with a diverse range of businesses, from local tea shops and towing companies to dog groomers, tattoo parlors, and e-commerce brands.

Our team understands the emotional and financial complexities involved in selling a family business. That’s why we provide expert valuation, strategic marketing, and a vast network of potential buyers to ensure a seamless transaction. Whether you{re looking to retire, move on to new ventures, or simply want to capitalize on your hard work, we are committed to securing the best possible deal.

At Fifth Avenue Brokerage, we take a personalized approach to each sale, guiding business owners through the entire process—from valuation and listing to negotiation and closing. We handle every detail with confidentiality and professionalism, ensuring a smooth transition for both sellers and buyers.

If you’re considering selling your business, let us help you maximize its value and find the right buyer who will continue your legacy.
Services Offered
Business Valuation & Market Analysis – Accurately assess the worth of your business based on financials, industry trends, and buyer demand.
Confidential Listing & Marketing – Discreetly market your business to qualified buyers through our extensive network and targeted outreach.
Buyer Screening & Negotiation – Connect with vetted buyers, ensuring you receive competitive offers that match your goals.
Deal Structuring & Closing Support – Navigate the sale process with expert guidance, from contract negotiations to finalizing the deal.
Succession Planning & Transition Support – Assist with business handover to ensure a seamless transition for employees and customers.
About

Fifth Avenue Brokerage was founded on the belief that family-owned businesses deserve a dedicated, experienced partner when it comes time to sell. We recognize the years of hard work, passion, and dedication that go into building a business, and our mission is to help owners achieve a successful and profitable exit strategy.

Why Choose Us?
? Industry Expertise: With years of experience in business brokerage, we understand market trends, buyer behavior, and industry-specific valuation strategies.
? Personalized Approach: Every business is unique, and we tailor our strategies to meet the specific needs and goals of each client.
? Confidential & Discreet Transactions: We respect the privacy of our sellers and conduct transactions with complete discretion to protect business operations and relationships.
? Extensive Buyer Network: We connect sellers with a pool of pre-qualified buyers who are actively looking for investment opportunities.
? End-to-End Support: From initial valuation to closing the deal, we handle every step, ensuring a seamless and stress-free process for our clients.

Our Process
Initial Consultation – We start with a no-obligation discussion to understand your business and selling goals.
Valuation & Market Analysis – We conduct a detailed assessment to determine the fair market value of your business.
Confidential Marketing & Buyer Screening – We discreetly market your business to potential buyers while keeping details private.
Negotiation & Offer Management – We present and negotiate offers to ensure you get the best deal.
Closing & Transition Support – We facilitate legal paperwork, contracts, and transition planning to make the handover smooth.
At Fifth Avenue Brokerage, we don’t just sell businesses—we help owners move forward confidently into their next chapter. If you’re considering selling, let’s discuss how we can get you the best possible outcome.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Beauty & Personal Care
  • Automotive & Boat
  • Health Care & Fitness
Areas Served
  • New York County, NY
Languages

English

Licensed In
New York
109917957
Affiliations
  • Member of the International Business Brokers Association (IBBA) Licensed New York State Business Broker Certified Mergers & Acquisitions Specialist Partnered with Leading Legal & Financial Advisors Member of the New York Chamber of Commerce Fifth Avenue Brokerage is committed to upholding the highest industry standards and ethical practices, ensuring that every transaction is handled with integrity and professionalism.
Sold Listings
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