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Helen Liu

Empowering California sellers with clarity, strategy, and care.

Memberships Indicates membership in The California Association of Business Brokers (CABB).
Memberships Indicates membership in The California Association of Business Brokers (CABB).
Company
Accel Business Advisors

Irvine, California

We are a team of seasoned business brokers passionate about helping business owners and investors in business transactions. Our brokers operate less like salespeople and more closely to wedding planners - we will get to know your needs, show you what it will take to get there, and make sure that things are going according to plan the entire way.

Our team of brokers has extensive experience and training working with a wide variety of business listings and performing valuations. Your business showcases your hard work and dedication; it deserves the highest level of professionalism that will lead you to a successful closing. All of our team members have had previous experience owning their own business and understand that placing your business for sale can be a stressful time. Our rigorous training equips brokers to deliver strategic guidance for smooth, successful business sales.
Services Offered
Services:
Business Valuation
Stock and Asset Sale
Main Street Business Sale
Merger and Acquisition
Operation Consultation

Seller Representation:
We represent business sellers with unwavering commitment to confidentiality, integrity, and fair dealing. Our process is built on trust—protecting sensitive information while guiding owners through each stage of the sale with strategic clarity and discretion. Every engagement is grounded in high ethical standards, ensuring transparent communication, honest valuation practices, and respectful negotiations. Whether navigating complex transitions or preparing for market, we advocate for our clients’ best interests with professionalism, empathy, and a deep respect for their legacy.

Buyer Representation:
We provide strategic buyer representation tailored to each acquisition opportunity. Once a business of interest is identified, we guide buyers through due diligence, valuation, negotiation, and closing—ensuring informed decisions and smooth transitions. Our approach emphasizes confidentiality, ethical standards, and fair dealing throughout the process. We also assist with funding options and connect buyers to trusted professionals such as attorneys and accountants, helping them step confidently into business ownership.
About

Helen Liu, JD, Certified Exit Planning Advisor (CEPA®), is a dynamic professional with a unique blend of legal expertise and financial acumen. Holding both a Juris Doctor and a finance degree, Helen offers a comprehensive understanding of the legal and financial facets of business. As a CEPA® and President of Accel, she leads with vision and depth in succession planning, value growth, and transition readiness.

Over her 25-year career in commercial banking and business brokerage, Helen has honed her skills in financial analysis, risk assessment, negotiation, deal-making, and project management. Her ability to navigate complex financial landscapes and commitment to excellence have earned her a reputation as a trusted advisor and respected industry leader.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Manufacturing
  • Service Businesses
  • Automotive & Boat
  • Real Estate Sales
  • Exit Planning Services
  • Business Advising Services
Licensed In
California
02105494
Affiliations
  • Helen is a member of the California Association of Business Brokers (CABB), IBBA (International Association of Business Brokers) and Exit Planning Institute.
Agents
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Serving: Alameda County, CA

Rick Teh is a seasoned professional with over two decades of diverse experience spanning the food, retail, transportation, and information technology sectors. As a business advisor, Rick offers a unique perspective, blending corporate insight with...

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Serving: Santa Clara County, CA

As a Bakery & Café Business Broker with Accel Business Brokers and founder of Flour and Finance, I specialize in the valuation, sale, and acquisition of bakeries, café’s, franchise bakeries, and related service businesses across California. With...

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Serving: Santa Clara County, CA

Jordan brings over 25 years of creative business and entrepreneurial success to Accel Business Advisors. Jordan’s diverse experience spans technology sales, business development, and marketing. His technology client engagements are focused on...

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Serving: Santa Clara County, CA

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Serving: San Francisco County, CA

Helen Li is an accomplished international business and economic development expert with a track record of over two decades of experience. Her extensive consultancy work has enabled companies to refine their global expansion strategies and drive...

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