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William Griswold

Helping Virginia business owners buy, sell, and transition with confidence.

Company
First Choice Business Brokers

Henrico, Virginia

First Choice Business Brokers | Richmond, Virginia

Whether you are ready to sell your business or looking for your next opportunity, FCBB Richmond is here to guide you through every step.

First Choice Business Brokers was established in 1994 and has grown into one of the largest business sales organizations in the U.S., with over $4 billion in businesses listed for sale and a nationwide network of brokers connecting buyers and sellers across the country.

Our Richmond team brings diverse professional backgrounds, including former business owners, accountants, bankers, and executives. Every FCBB broker is trained through First Choice University and participates in ongoing education covering business valuation, marketing, and negotiations.

Selling or buying a business is one of the most important financial decisions you will ever make. It requires a specialist, not a generalist. You deserve an advisor who lives and breathes business sales every day.

We serve buyers and sellers throughout Virginia. Visit us at businessforsaleinrichmondva.com to explore current listings or connect with our team.
Services Offered
First Choice Business Brokers Richmond serves buyers and sellers of Main Street and middle market businesses throughout Virginia. Led by Patricia and William Griswold, the Richmond team provides confidential sales and expert valuations across Virginia. As part of the FCBB national network, the office connects clients to 278 business brokers across 130 territories, with over $15 billion in businesses listed and managed.

Services offered include:
Sell Your Business — Confidential listing services for business owners ready to exit. FCBB manages the marketing, buyer screening, and negotiations to protect your interests and maximize value.

Buy a Business — Guidance for buyers searching for the right opportunity, matched to their interests, income requirements, and location across Virginia and nationwide.

Business Valuation — Expert valuation services using accurate appraisal methods that account for current income, financial history, future projections, and current market trends. Free initial consultations available. businessforsaleinrichmondva

Buyer Representation — Dedicated support for buyers navigating the purchase process, from initial search through due diligence and closing.

Transactional Guidance — Step by step support throughout the deal process for both buyers and sellers, covering documentation, negotiations, and timelines.

Merger and Acquisition Services — Specialized support for more complex transactions involving business combinations or larger middle market deals.

Financing Options — Resources to help buyers explore funding paths, including SBA lending and other financing solutions.

Immigration Resources — Support for foreign nationals seeking to purchase a U.S. business as part of a visa or investment pathway.

Visit businessforsaleinrichmondva.com or call (804) 520-7557 to schedule a free consultation.
About

William (Bill) Griswold grew up in a military family before settling in the Hampton Roads area, where he launched his career in retail sales. That early experience sparked an entrepreneurial spirit that led him to purchase his first business while still in college. Through years of dedication and strong leadership, he built that venture into one of the largest stainless steel manufacturing companies on the East Coast.

After selling the company and relocating to the Richmond area, Bill married his wife Patricia and transitioned into corporate sales, working with Fortune 500 companies, including Motorola, SecurityLink, and ADT in their commercial divisions. Those experiences opened the door to several additional business ventures of his own, spanning graphic design, insurance brokerage, and tax preparation, all of which he successfully grew and sold.

Having lived the full arc of business ownership, from startup to scale to sale, Bill brings a perspective that few brokers can offer. He understands firsthand the opportunities, the challenges, and the weight of the decisions that come with buying or selling a company. That real-world experience is what drives his commitment to the professionalism, knowledge, and confidentiality that First Choice Business Brokers delivers to every client.

Expertise

Experienced in but not limited to the following services and sectors. Contact for a full list.

  • Building & Construction
  • Communication & Media
  • Manufacturing
  • Valuation Services
Affiliations
  • 2025 Bronze Club Award 2024 IBBA Outstanding Producer Award 2024 Gold Club Award 2024 CVBBA Million Dollar Award 2023 IBBA Outstanding Producer Award 2023 CVBBA Million Dollar Award 2021 Crystal Club Award 2019 Crystal Club Award
Agents
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Serving: Richmond County, VA

I am Patricia Griswold, a business broker with First Choice Business Brokers Richmond and a former business owner myself. For over 23 years I owned and operated multiple tax and insurance businesses in the Richmond and Tri-Cities area, and I have...

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Serving: Loudoun County, VA

I've spent over 20 years helping organizations solve complex problems — first through Big 4 accounting firms, then through federal consulting engagements, and later in corporate leadership roles. Along the way, I earned my MBA and developed a deep...

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Serving: Richmond County, VA

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