America's Swimming Pool Company Franchise
Great ROI, consistent recurring revenue, and lifestyle flexibility! Low start-up costs, and high profit margins make ASP a perfect franchise for owners looking for predictable successful franchise.
$50,000
$40,000
391
2006
Columbia,MD
Jay Caiafa
About America's Swimming Pool Company
Fast Financials (see FDD for details)
- The top 25% of our territories generated over $1.97M in average gross revenue in 2024.
- In 2024, the average gross revenue per territory was $851,824.
Make A Splash In The Red Hot Pool Industry!
Owning an America’s Swimming Pool Company franchise means owning a low-cost, high-growth business with excellent financials and top of the line support!
All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.
No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network.
Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!
AN AWARD-WINNING FRANCHISE – AMERICA’S SWIMMING POOL COMPANY
- #1 Ranked in Pool Maintenance by Entrepreneur in 2024
- Ranked #25 for Top Franchises for Veterans in 2024 by Entrepreneur
- Ranked #203 in 2025 Entrepreneur Franchise 500 List
Special Offer
- We reduce the Franchise Fee by $5,000 for all minority-owned, women-owned, and LGBTQ+- owned businesses.
Franchise Unit Trends & Revenue
391
40
$851,824
* in 2024
Franchise Fees
$40,000
Veteran's Fee: $28,000
5.0% - 7.0%
Gross Revenues
1.0%
Gross Revenues
Why Choose America's Swimming Pool Company?
The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You
Low Initial Investment & Start Up Costs: You can get started for just $84,395 to $210,121. This includes all fees and initial expenses. Financing, discounts, and funding is available.
Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.
Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.
A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.
Done For You Marketing Strategies: We provide a full marketing plan to ensure franchise owner success. We also provide all available potential customer data for your territory.
A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll gain more sales than the competition thanks to our nationwide branding and name recognition.
Special Offers:
- $5,000 discounted franchise fee for all law enforcement officers, firefighters, doctors, nurses, or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"
- Active duty and Veteran USA or Canada armed forces personnel get a 30% discounted Franchise Fee and Additional Population Fee. (Active Duty & Veterans Discount)
Starting Costs & Investment Requirements
$84,395 - $210,121
$100,000
$50,000
Training & Support
- Proven Franchise Model
- Comprehensive New Owner Training and Support
- Local Marketing Handled by Franchisor
- Expert Business Coaches on Staff
- Largest Peer Support Network Available
- Full CRM For Tracking Sales, Customers, and Appointments
History
ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation.
Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training.
Our proven model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns
Ideal Candidate
- Those who want a high ROI business with excellent profit margins and growth potential.
- No Previous Pool Maintenance Experience Required
- Perfect for full time owners, part time owners, absentee owners, and more!
- People looking for a career transition and want a positive lifestyle change.
- People looking for a turnkey business model that is fun to operate.
- People with a strong work ethic, management, and communication skills
- Sales or marketing experience is a bonus, but not required.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S., we offer franchises solely by means of our Franchise Disclosure Document. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.