Beyond Juicery + Eatery Franchise
Wellness-driven QSR franchise with strong AUVs, loyal following, & multi-unit growth potential in the booming health food space.
$150,000
$30,000
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2019
Madison Heights,MI
Jasmine Purscell
About Beyond Juicery + Eatery
Beyond Juicery + Eatery is a vibrant, wellness-focused fast-casual franchise offering fresh, made-to-order smoothies, juices, wraps, bowls, and more. We’re redefining what it means to eat healthy by combining flavor-forward menu options with a strong commitment to community, innovation, and guest experience.
Our brand is built around a powerful mission: Fresh is our focus. People are our purpose. With strong AUVs, modern digital infrastructure, and growing consumer demand for feel-good food, Beyond Juicery + Eatery offers an exciting opportunity to build a scalable, multi-unit business in one of the fastest-growing QSR segments. Whether you're new to franchising or a seasoned entrepreneur, we’re here to support your journey toward growth, impact, and long-term success.
Franchise Fees
$30,000
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-
Why Choose Beyond Juicery + Eatery?
Average gross sales: $858,321. Top 10% of franchisee-owned locations: average gross sales of $1,343,583.
Booming category: Health-focused fast-casual is one of the fastest-growing sectors in foodservice.
Multi-revenue channels: Maximize earnings with dine-in, takeout, delivery, and catering.
Strong tech stack: Proprietary mobile app, loyalty program, and seamless digital ordering.
Low barrier to entry: Flexible footprint options, with an initial franchise fee of just $30,000.
High guest loyalty: Net Promoter Score of 71, driven by exceptional food and service.
Ongoing innovation: Trend-forward seasonal menus and customizable options for all dietary lifestyles.
Hands-on support: From site selection to grand opening, we’re with you every step of the way.
Starting Costs & Investment Requirements
$366,191 - $497,168
$400,000
$150,000
Training & Support
We provide all the tools and support you need to succeed—no restaurant experience required.
Initial Training:
- 100+ hours of hands-on training
- Covers kitchen operations, team management, guest service, and back-office systems
- Held at both HQ and your location to ensure confidence before launch
- Receive access to our cloud-based Learning Management System (LMS)
The LMS allows franchisees and their teams to complete parts of their training remotely and at their own pace, covering onboarding, operations, leadership, and ongoing education. This enhances flexibility and supports ongoing team development well beyond the initial training phase.
Onboarding & Launch Support:
- Real estate and site selection guidance
- Store buildout and opening marketing assistance
- Operational tools for managing labor, food costs, and sales
Ongoing Support:
- Regional operations coaches and in-store audits
- Regular menu innovation and seasonal promotions
- National marketing campaigns and local store marketing guidance
- Full tech stack support, including POS, loyalty platform, mobile app, and reporting tools
With Beyond Juicery + Eatery, you’re never alone, we’re invested in your long-term success.
History
Beyond Juicery + Eatery began in 2005 as a single smoothie shop in Birmingham, Michigan, founded by Mijo Alanis and Pam Vivio. Fueled by a passion for wellness and a commitment to community, the concept quickly gained a loyal following for its fresh, made-to-order food and uplifting brand experience.
After more than a decade of refining the model and building a strong regional presence, Beyond began franchising in 2017. Since then, the brand has rapidly expanded to 40+ locations across Michigan, Ohio, and beyond, with ambitious plans to reach 300–500 units in the coming years.
With a scalable model, strong economics, and growing market demand for better-for-you dining options, Beyond Juicery + Eatery is poised to become a national leader in the health-focused fast-casual space.
Ideal Candidate
Our ideal franchisees are community-minded, entrepreneurial leaders who value hospitality and wellness. You don’t need a background in foodservice, we’ll train you, but the most successful operators share these qualities:
- Passionate about delivering high-quality guest experiences
- Hands-on leaders who are coachable and driven to grow
- Financially qualified (minimum $150,000 liquid capital; $400,000 net worth)
- Able to manage teams, execute local marketing, and uphold brand standards
- Interested in owning multiple units over time
- Aligned with our mission to help people feel “beyond good” every day
Whether you're a first-time business owner or a multi-unit operator looking to diversify, Beyond Juicery + Eatery offers the infrastructure, training, and opportunity to build a meaningful, profitable business.