Wise Coatings Franchise
Premium floor coatings, proven systems, and unmatched support. Join Wise Coatings—where franchise owners thrive and customers love the results.
$50,000
$50,000
27
2020
Lake Mary,FL
Whitney White
About Wise Coatings
Wise Coatings is a premium residential and commercial floor coating franchise designed for today’s entrepreneur. We offer a modern, turnkey business model with simple operations, low overhead, and high margins. Our proprietary systems, world-class training, and robust back-end support free franchise owners to focus on what matters most—growing their business and delivering exceptional customer experiences.
What sets Wise Coatings apart is our commitment to franchisee success. Our home office team handles key back-end services like marketing, lead generation, call answering, and business coaching—so owners can operate with confidence from day one. With rapid start-up timelines, flexible work-life balance, and a booming demand for floor coatings, Wise Coatings is a future-forward franchise opportunity. We are not just another contractor brand—we’re building a lifestyle-friendly business with a premium reputation and a culture rooted in partnership, profitability, and personal growth.
Franchise Unit Trends
27
11
-
* in 2024
Franchise Fees
$50,000
Veteran's Fee: $45,000
5.0%
Collected Gross Revenue
2.0%
Gross Revenues
Why Choose Wise Coatings?
Done-For-You Support
We handle marketing, lead generation, call answering, and appointment setting through our Home Office team—allowing you to focus on sales, service, and scaling your business.
Fast Start-Up, Fast ROI
Our proven systems allow most owners to launch within 60-90 days. Many franchisees see revenue quickly due to our aggressive marketing programs and sales support.
Outstanding Training & Coaching
From hands-on technical training to business operations, financial coaching, and growth strategy, we set you up for success from day one.
Premium Brand, Premium Pricing
We aren’t just another contractor—we’re a customer-focused, boutique-quality brand. Customers are happy to pay for our premium results and seamless service experience.
Booming Industry, No Saturation
The floor coatings market is exploding, and most territories remain wide open. This is a ground-floor opportunity in a high-demand industry.
Lifestyle-Friendly Ownership
No nights, no holidays, and limited employees. Enjoy the flexibility to design the business—and life—you want.
Starting Costs & Investment Requirements
$139,600 - $199,985
$125,000
$50,000
Training & Support
Initial Training Includes:
- Hands-On Technical Training: Learn the floor coating process with real installations at our training facility.
- Operations Training: Step-by-step guidance on job management, pricing, customer service, and daily workflows.
- Sales & Marketing Training: Master in-home sales techniques and understand how our marketing engine drives leads to your business.
- Business & Financial Systems: Training on software, estimating, scheduling, and financial management.
Ongoing Support Includes:
- Dedicated Business Coach: Regular calls to help you stay focused on growth, profitability, and problem-solving.
- Done-For-You Marketing & Lead Generation: Our Home Office manages paid ads, SEO, and lead flow to help fill your schedule.
- Professional Call Answering Service: We connect you with a trusted partner who answers your phones, qualifies leads, and books appointments—so you never miss an opportunity.
- Continued Education: Access to webinars, workshops, annual conferences, and best-practice sharing from a growing network of franchisees.
You are in business for yourself, but never by yourself—with Wise Coatings behind you every step of the way.
History
Wise Coatings was founded by successful entrepreneurs who recognized a major gap in the floor coatings industry—a lack of premium service, professional operations, and customer-first experiences. After years of owning and scaling multiple home service brands, our founders built Wise Coatings to bring a modern, system-driven approach to the floor coatings market.
What started as a single-location success quickly gained momentum. Our reputation for premium products, beautiful installations, and white-glove customer service fueled rapid growth. As demand exploded, we developed the Wise Coatings franchise system—offering entrepreneurs a proven, turnkey opportunity backed by unmatched support. Our Home Office team handles key functions like marketing, lead generation, and call management, freeing owners to focus on sales and growth. Today, Wise Coatings is rapidly expanding nationwide, offering franchise partners a lifestyle-friendly, high-profit business model with wide-open territories and a clear vision for continued success.
Ideal Candidate
Ideal candidates often have:
- A sales, business, leadership, or operations background.
- Strong people skills—you enjoy networking, building teams, and delivering excellent customer experiences.
- A growth mindset—you are process-driven and committed to following proven systems.
- The ability to manage and lead a small team of installers.
- Comfort with marketing, local relationship building, and community engagement.